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When Doritos “crunch cancellation” is on, you can still talk with your friends — that sound goes through, but, the brand says, “no one will be able to hear you crunch.”

How big a demand for this is there? Doritos’ research indicates that 30 percent of U.S. gamers say other people crunching distracts them and keeps them from playing their best; 46 percent of U.K. gamers dislike hearing other people eat; and 68 and 64 percent, respectively, of gamers in Portugal and Spain, say chips are the all-time worst noise-makers when other people are eating while they’re playing a game.

Yet gamers love Doritos. The brand’s research shows “85 percent of gamers consistently choose Doritos as their snack of choice.”
— Read on www.foodnetwork.com/fn-dish/news/where-to-download-doritos-chip-noise-cancelling-software-silent